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While displaying your photos and videos is a must, keeping them up to date is just as important. Use photos and videos that show how you currently look physically. If there are any obvious changes to your appearance such as weight or hairstyle, keep your photos and videos updated so that you are recognizable when you arrive for the audition.
Maintaining active profiles on various social media platforms gives you more visibility. You need not spend excessive amounts of time creating content for your profiles, but keep them active.
You need not costume yourself for every role you are aiming for. Having tattoos, many piercings and unusual hair colors and styles might get you notices for roles that call for these looks, but they can also prevent you from getting other roles that those looks won't fit.
A neutral appearance show that you can be versatile. Use your facial expressions and poses to show the range of roles you can play, not extreme costumes or permanent alterations to your body.
Production costumiers, make up artists and hair stylists are capable of altering your appearance using outrageous costumes, semi-permanent tattoos, jewelry that appears to hang from piercings without actual piercings, wigs of various styles and colors and even false beards and mustaches.
Focus on acting and leave the costuming to the wardrobe and makeup departments.